Estée Lauder
Smize Eye Campaign
Client: Estée Lauder
The Brief: To promote Estée Lauder as a leading expert in eye care and generate online PR to drive to product sampling and online store.
Creative Solution: To SMIZE is to smile with your eyes. We wanted to use this pop culture reference to educate customers that 80% of a smile is shown through the eyes, which is why having good eye care can influence your facial expression more than you think.
Execution
E-commerce website design (TMall)
KOL engagement via Smize cards package
Product and lifestyle education via mobile engagement site
Responsibilities
Creative Ideation, Website Design, Card design