Estée Lauder
Envy Lipstick
Client: Estée Lauder
The Brief: To introduce the Envy Lustre & Vinyl lipstick range and elevate the brand image.
Concept Solution: Be the object of Desire, show off your multi-dimensional personality.
Execution
E-commerce website design (TMall)
KOL engagement via Smize cards package
Product and lifestyle education via mobile engagement site
Responsibilities
Website Design, EDM Design, Photography Concept Ideation and Art Direction