Estée Lauder
Double Wear Cushion Stick
Client: Estée Lauder
The Brief: To launch and promote awareness of the launch of Estée Lauder’s innovative foundation in an innovative new applicator form.
Concept Solution: Get the perfect nude look in a flash. Transform yourself with anytime, anywhere, it’s as easy as…magic. You can now secretly touchup for a flawless no makeup, makeup look.
Execution
KOL engagement via customised wand package
Snapchat Collaboration to create custom branded app filters
Product lifestyle social posts
Responsibilities
Creative Ideation, Mockup Designs, Photographic Art Direction