Neutrogena
Instagram Launch
Client: Neutrogena
The Brief: Refresh the brand perception of Neutrogena to target more millennials in the Hong Kong market.
Creative Solution: We launched their local Instagram account to re-position the brand to focus on a younger audience – creating ULTRA low budget, high frequency, on-trend social posts that were more relatable to our demographic.
We grew the account with a fresh brand tone/persona which spoke to the audience like a “big sister”. Someone who is fun, gives you advice, and inspires you to be your best self. We strategically balanced our content calendar with day to day lifestyle inspo, informative product education and entertaining animated visuals.
Biggest achievement? Producing all content in-agency! Yep… concepted, prop sourced, styled, art directed, shot, retouched and animated by ourselves.
Responsibilities
Social Strategy & Positioning, Creative Ideation, Pitch Presentations, Art Direction, Vendor Liaison, Artwork Supervision