Lexus Website Design
Client: Lexus Hong Kong
Redesign the existing site to have a more sophisticate premium look and feel, as well as integrate an automated EDM system with the purpose of building the brand’s customer database. Our new website was able to capture a customer’s potential interests by recognising which products were viewed before they subscribed, helping the brand to differentiate and target hot/warm/cold customers more appropriately.
Responsibilities
Website UI Design, EDM UX Flow & Design, UAT Management