Kmart
Happy Habits For Wellness Campaign
Client: Kmart Australia
The Brief: Promote a cross category of products related to wellness.
WINNER: Real Media Award for Excellence in Craft 2021/2022
FINALIST: Real Media Award Recreation and Leisure 2021/2022
The Creative: The pandemic was a time where it was more important than ever to make self care and mental health our priority. Launched during lockdown (remember those?), our campaign was full of easy habits and tips, designed to inspire and encourage people on their wellness journeys.
A healthy mind and body is the difference between a good day and a great day. The good news is it only takes just 21 days to form a habit (also exactly the same length of time as our campaign).
We showed customers how our product range can help make little changes and allow you to see your life transform. It could be as simple as a proper night’s sleep, going for a jog, making a healthy meal, or just taking a moment to pause and unwind.
Soon everyone was turning their spaces into calming home retreats, getting fit and healthy, starting new hobbies, and improving their wellbeing at Kmart. Yay for #retailtherapy! Happy days.
Execution
Social Content
Digital Lookbook
EDMs & Ecomm
In-Store POS
OOH
Responsibilities
Creative Ideation, Art Direction, Stakeholder Presentations, Storyboarding, Artwork Design & Video Editing, Vendor Liaison.