Hotels.com OOH
Client: Hotels.com
The Brief: Convey the brand message “Reward Yourself” using a hyperlocal idea specific to the media placement.
Creative Solution: Stop people in their tracks to deliver a moment of pause and contrast with the overwhelming environment.
Imagine you’re a pedestrian standing at one of the world’s busiest intersections in HK. It’s peak hour, everyone around you is rushing about, feeling tired and burnt out.
Then you suddenly pause to look up from your phone and see this HUGE screen the size of 5 tennis courts – blasting mesmerising super slow mo visuals of Bellpug enjoying his holiday. Pretty cool huh?
Our 3 spots caught the attention of thousands of locals and reminding them to take it slooooow with a well deserved break!
Execution
OOH at Sogo 8K Screen in Causeway Bay
OOH at Hong Kong MTR Station Screen & wall sticker wrap
YouTube Ads & Bumpers across HK, TW, JP, KR.
Responsibilities
Creative ideation, Client Presentations, Shooting Art Direction, OOH Artwork.