Discover Hong Kong
Website + Content Revamp
Client: Hong Kong Tourism Board
We overhauled a massive 800 pages for Hong Kong’s official tourism website using a modular design approach, supported by a custom CMS. From what was a super outdated, rundown giant of a website, we transformed the site to include dynamic personalised content, a sophisticated search functionality, and integrated the client’s existing trip planner app functionality into the new web based platform.
From pitching, wireframes, designs, to concepting every image we had to shoot, it was the biggest corporate rebuild our agency undertook – and also the biggest project I ever birthed!
Execution
Responsive Commercial Website
Responsive Corporate Website
Responsibilities
Website Concept and Pitch, UX Wireframes, User journey design and IA flows, Website UI design, Iconography Design, Photography Concept & Art Direction, UAT Management.